So, the first association to the green, for myself, is pretty much envy. Sure more that goes along with that... nature, an emerald stone of course, and... more envy. not sure why we have to have a colour to go along with the year, but there it is. I know I sound pretty sceptical, but I think it’s pretty cool. Emerald is understated and sophisticated. I’d love to see what designers come up with this colour palette at hand.
Needless to say, I did find myself strangely drawn to tangerine coloured shirts and pants throughout 2012. So I suppose Pantone did get something right.